Shorten Long UTM URLs to Short url for Campaigns

Why do you need to Shorten Long URLs

Social Media and Communication platforms like SMS, Whatsapp, Twitter etc has Character Limits.
Eg: in a Text message the character limit is 160 chars. Most of the long URLs by itself will be more than 160 characters. To send a mass communications/Bulk messaging you may need to send 2-3 messages to deliver one campaign content. Short URLs will occupy less than 10 characters in a message which will spare more characters to be used for actual content
The other advantage of using Short URL is, its easier to type a 10 char short URL than typing a 100+ char long URL

Create UTM Campaign URLs

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.

The full website URL (e.g.
The referrer: (e.g. googlenewsletter)
Marketing medium: (e.g. cpcbanneremail)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads

To Shorten the generated campaign URL

Copy this URL above to shorten it

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Campaign Source



Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium



Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name



Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term


Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

Search Multiple Platforms

Just start typing, most searched suggestions will be shown from Google, Bing, Amazon, Pinterest and more.